*HIGH NET WORTH SUPERMODELS ACCORDING TO GOOGLE SEARCH
The number of people worldwide who Google the phrase “Naomi Campbell net worth” each month.
The number of people worldwide who Google the phrase “Heidi Klum net worth” each month.
The number of people worldwide who Google the phrase “Tyra Banks net worth” each month.
The number of people worldwide who Google the phrase “Gisele Bundchen net worth” each month.
*All figures for “High Net Worth Supermodels According to Google Search”, supplied by Google. Stats include global totals for laptop and desktop computers and mobile devices.
WATCH - THE WORLD'S HIGHEST PAID SUPERMODELS 2015 - FORBES
The Richest Black Supermodels Ever - Tyra Banks & Naomi Campbell: Combined Net Worth Of $119 Million
NAOMI CAMPBELL AND TYRA BANKS are the highest net worth black supermodels ever. But aside from this fact, there are lessons to be learned from their success. By Ben Arogundade. [Feb.15.2016]
A 2012 POLL OF THE world’s high net worth supermodels featured just two black models, Tyra Banks and Britain's Naomi Campbell. Banks was at number two, behind Brazilian beauty Gisele Bündchen, with $86m (£59.5m), while Campbell was placed at number eight with $47m (£32.5m). The latest figures now put Banks net worth at $90m (£62m) and Campbell's at $29m (£20m). Together this totals a cool $119m (£82.5m).
TYRA BANKS & NAOMI CAMPBELL: HIGH NET WORTH SOURCE
The majority of Campbell’s wealth has come from modelling, but this appears to be waning, as she does not feature at all on Forbes 2015 list of highest-paid supermodels. Instead, of the black models, she has been replaced by Joan Smalls at number six — who earned $5.5m in 2015 — and Britain's Jourdan Dunn at number 17 on Forbes list — who earned $3.5m last year. By contrast, Tyra Banks has accumulated her net worth not just from modelling (she is now officially retired), but from a diversified portfolio of entrepreneurial ventures, led by the franchises for her successful television series, The Tyra Banks Show and America’s Next Top Model (ANTM). According to Forbes, her 2015 earnings alone top $18m (£12.5), which would put her in second place, again behind Gisele, in Forbes latest list.
MODELS RALLY TO CAMPBELL
The high net worth status of both Banks and Campbell is extraordinary given that, at various times within their careers they have endured shifting levels of racism and discrimination within fashion and the media. Over the years, Naomi Campbell, aged 45, has been vocal about some of her experiences: on one occasion in the late 1980s she recalled that it was her fellow supermodels that exercised their considerable collective powers to promote her in the face of the industry’s racism. “My girls stood up for me to so many designers who didn’t want to use black models,” she told Vanity Fair. “They were like, ‘If you don’t put Naomi in, we’re not doing the show.’”
HIGH ENERGY = HIGH NET WORTH
Campbell’s net worth and longevity as a model may also be interpreted as a reaction against racism. “I’m a workaholic,” she once said. But this belies the fact that historically, black models have tended to be enthusiastic workers out of pure necessity, as they traditionally have not made the same money as the equivalent white models. Campbell may have been once ranked at number eight in the list of high net worth supermodels, but this is because she has been working longer than many of them. Notably, most of the white supermodels she once shared top billing with in the 1990s retired years before she did, having made more money during the same period. Whatever one thinks of Campbell and her intermittently high maintenance personality, nevertheless her experience proves that today race still counts in modelling — even at the top.
TYRA BANKS HIGH NET
By contrast, Tyra Banks, aged 42, is the biggest high net worth black supermodel of all time, whose riches evoke the greatest number of Google search queries. Approximately 20,000 Internet users per month type the phrase, “Tyra Banks net worth”, into their browsers, while 6,600 Google “Naomi Campbell net worth.
Banks, a former Victoria's Secret model, has taken the profession to the next level. Understanding how transient modelling is, especially for blacks and other ethnic minorities, was key in her strategy for establishing herself as an entrepreneur and brand when she retired from modelling in 2005. She has learned the importance of diversification within the laws of survival. Her decision to attend a diploma course at Harvard Business School in 2012, where she mixed with many of the country’s brightest high net worth entrepreneurs, has been crucial to her current business success.
Black Beauty by Ben Arogundade is out now.
WEALTH AND BEAUTY: Naomi Campbell and Tyra Banks, presenter of America's Next Top Model, are the most accomplished high net worth black models ever, with a reported cumulative wealth of $119m. Both celebrities have transcended racism and discrimination in their rise to the top.
The Creativity of Author, Designer & Publisher Ben Arogundade
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