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WATCH: Banned 'Extract' Magazine Ad By Thomas Carty And Walter Campbell

Extract Magazine: Cool Layouts And Creative Design
From The First Non-Celebrity Style Magazine, 1996

COOL ANONYMITY: Two front cover designs from Extract magazine, profiling the look, lives and attitudes of life's unknown characters. The magazine was launched on a shoestring by Ben Arogundade in the summer of 1996, and closed after five issues.

LAUNCHED IN JUNE 1996, Extract was the world's first non-celebrity style magazine, landing ahead of the zeitgeist for 'real people' media. Here we celebrate its short but intense life. By Ben Arogundade.

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Extract Magazine Second Issue
Extract Magazine Launch Issue

IN JUNE 1996, SURFING ahead of the zeitgeist for 'reality' media, Ben Arogundade launched Extract – a bi-monthly style magazine about non-celebrities. It rejected the lives of the rich and famous in favour of interviews and profiles with unknown personalities from around the world.

As well as publishing the magazine, Ben also edited and designed its pages. Extract attracted international attention, not only for its then radical editorial agenda, but also for its cool graphic design and creative layouts, which were designed to promote large format colour and black-and-white photography, all of which were supplied by an army of talented young British photographers, who were as unknown as their subjects.

The magazine's desire to innovate attracted the attention of some of the eras most renowned creative visionaries. Thomas Carty and Walter Campbell of advertising agency Abbott Mead Vickers BBDO, were the most successful creative team in the history of the industry, responsible, amongst other work, for the famous Guinness 'Surfer' ad. They produced a series of award-winning cinema ads to launch the magazine. One of the executions was eventually banned for its use of explicit content.

Extract drew a cult audience globally, burning brightly for five issues before eventually folding in 1997. Here (left) is a selection of our favourite magazine layouts and creative designs, plus the banned cinema ad.

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Extract Magazine New York
Extract Magazine Hollywood People
Extract Magazine Drug Dealer

VINTAGE COOL: Above: A selection of the best layouts and graphic design spreads from five issues of Ben Arogundade's Extract magazine, 1996-1997.

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