IN JUNE 1996, SURFING ahead of the zeitgeist for 'reality' media, Ben Arogundade launched Extract – a bi-monthly style magazine about non-celebrities. It rejected the lives of the rich and famous in favour of interviews and profiles with unknown characters from around the world. As well as publishing the title, Ben also edited and designed its pages.
The magazine attracted attention for its cool spreads and innovative layouts, which were designed to promote large format colour and black-and-white photography, all of which were supplied by an army of talented young British photographers.
The magazine launched with a series of award-winning cinema ads created and designed by advertising geniuses Thomas Carty and Walter Campbell of Guinness 'Surfer' fame. One of the executions was banned for its use of explicit content. The magazine drew a cult audience globally, burning brightly for five issues before eventually folding in 1997. Here is a selection of our favourite spreads, layouts and cover designs, plus the banned cinema ad. [BA]
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Extract Magazine: Cool Layouts, Spreads And Design From 1996
Right: A selection of the best layouts and design spreads from five issues of Extract magazine, 1996-1997.
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