WATCH: Vanessa Williams Interview As The First Black Miss America (1984)
ARTICLES AND BOOKS BY WRITER BEN AROGUNDADE
Moments In African American History: Vanessa Williams Is Crowned The First Black Miss America (1984)
SHE WEARS THE CROWN: April 1983; Vanessa L. Williams is crowned the first black Miss America (1984). “I became Miss America, and people didn't even know about me smoking pot, having a boyfriend, having an abortion — I had lived a life before I became famous,” the Ugly Betty and Desperate Housewives star said on Anderson Live.
IN SEPTEMBER 1983 Vanessa Williams made history in becoming the first African American to win the Miss America beauty pageant — but then some photographs from her past re-surfaced. By Ben Arogundade.
Year of the first African American Miss America contestant.
Number of white Miss America winners before Vanessa Williams
Number of black Miss America winners after Vanessa Williams (up to 2013)
AFRICAN AMERICANS WERE BANNED from competing in the white-run beauty pageants of the early twentieth century. The racism of the organizers was open and blatant. During the 1930s, the Miss America pageant, under the directorship of Lenora Slaughter, instituted the notorious rule number seven of their entry guidelines, stipulating that all “contestants must be of good health and of the white race.” To prevent light-skinned African Americans from slipping through the net, the girls were also required to complete a written questionnaire, detailing their ancestry as far back as they were able.
BLACK OWNED BEAUTY African Americans fought against this exclusion by launching their own pageants, beginning in the 1920s, most of which were sponsored by newspaper publishers and cosmetics firms. In 1925 Golden Brown ran a contest in a local newspaper that attracted 1,400 black contestants and 300,000 votes. They were important events, as they proudly proclaimed that black women of all shades and styles were beautiful, at a time when the white media suggested the opposite.
FIRST BLACK MISS AMERICA CRASHES IN It was not until post civil rights 1970 that an African American, Iowa’s Cheryl Brown, won a mainstream state title. Then a decade later, Lencola Sullivan became the first black beauty to make it into the top five when she competed in Miss Arkansas. By now the Miss America pageant was the highest-rated show on American television. The winners were the flesh-and-blood representation of the nation’s stars and stripes. The very notion that this accolade could be held by a black contestant was unthinkable. But this all changed on September 17, 1983 when Vanessa Lynn Williams, a 20-year-old college student from Millwood, NY, who had recently won the Miss New York crown, made history in becoming the first black Miss America (1984) after securing both the swimsuit and the talent sections of the competition. It was black beauty’s equivalent of Jackie Robinson breaking baseball’s colour bar with the Brooklyn Dodgers in 1947. Amongst the congratulations she received a phone call from President Ronald Reagan.
BLACK, LIGHT AND BLUE But the celebrations were muted, as Williams' light skin and naturally blue eyes incurred the disdain of sections of the African American community, who argued that aesthetically, she was not “black” enough. “A lot of people thought I wasn’t representative of a true African American since I didn’t have dark eyes and dark hair, and wasn’t brown-skinned,” Williams recalled. “So there was a division.”
This rejection was like a knuckleduster across the face of the young mixed race beauty queen, as she learned that winning, indeed making history, seemed secondary to the apparent depth of her blackness — or the perceived lack of it. The African Americans who criticised her being crowned as the first ever black Miss America effectively wanted someone who looked more like a female Sidney Poitier to be the first representative of national black beauty.
Instead, ironically, what they got was even better — a Dorothy Dandridge — someone whose diverse racial background truly represented the country's multi-ethnic kaleidoscope. Who better to symbolise America's collective historical biology than Williams — a beauty queen of African and European ancestry, plus nine nationalities, all rolled into one alluring package.
TRIUMPH TO TRAUMA Alas, America didn't see things that way, and unfortunately the trouble didn't end there for Williams; 10 months into wearing the Miss America crown, the star of TV shows Ugly Betty and Desperate Housewives received an anonymous telephone call informing her that Penthouse magazine was about to run a pornographic photo-spread in its September edition, that she had posed for in 1982, together with a white model, during a vacation job in her freshman year with New York photographer Tom Chiapel. The New York Times described the offending shots as simulating ‘sexual relations with another woman’.
THE CROWN FALLS The scandal raised the temperature on all manner of America's questions about pornography, lesbianism, miscegenation and sexual stereotypes about the libido of black women. The unassuming young Miss America claimed that she had been duped, and that she had never signed a release form authorising publication of the offending images. There was some sympathy for the young beauty queen within the black community, many of whom suggested that the media had conspired to denigrate the image of black women as unfit to occupy elevated positions within society.
Nevertheless, the pageant’s executive director demanded Williams’ immediate resignation in the name of traditional American values. Suddenly, her reign as a beauty queen came to an abrupt end.
Despite the humiliation, Williams remained defiant. “I am a fighter,” she told the packed press conference during her resignation address.
20 years have passed since then, and Williams has indeed succeeded in fighting back, with successful careers both as an actress and recording artist. Today, her misdemeanours appear tame compared to what we've seen from Madonna, Lady Gaga or Rihanna, for whom sex-related scandal moves have become a familiar and recurring part of the marketing mix. Within this context, Williams appears like a reluctant godmother to these upstart offspring — the accidental controversialist whose badness came good.