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*MODEL PAT EVANS ACCORDING TO GOOGLE SEARCH

100

The number of people worldwide who Google the phrase, “Pat Evans model” each month.

600

The number of people worldwide who Google the phrase, “Ohio Players album covers” each month.

700

The number of people worldwide who Google the phrase, “Head shave women bald” each month.

2,000

The number of people worldwide who Google the phrase, “Beautiful Native American women” each month.

*All figures for “Model Pat Evans According to Google Search”, supplied by Google. Stats include global totals for laptop and desktop computers and mobile devices.

ARTICLES AND BOOKS BY WRITER BEN AROGUNDADE

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Head Shave Beauty: Bald, Beautiful And Black — Maverick
70s Model Pat Evans, Ohio Players Album Covers Girl

BALD-HEAD BEAUTY: 70s fashion model Pat Evans was the one of the stand out women of the Blaxploitation era. Above left; Evans poses with fellow head shave star Isaac Hayes. Above right; A stark black-and-white portrait of Evans, photographed by Anthony Barboza.

MODEL PAT EVANS was catapulted to success in the 70s Blaxploitation era. But fashion's rejection of her bald-headed beauty brought her career to an abrupt end. By Ben Arogundade.

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70s MODEL Pat Evans was born in Sugar Hill, New York City. She is of African American and Native American heritage — a mix of Nanticoke Lenape and Cherokee. She started off as a dancer with Nigerian percussionist Olatunji at the tender age of 16. He persuaded her to cut her long straight hair into a short crop for his energetic live performances.

WOMEN PLAYERS
She was still sporting this look in 1969 when she was spotted in New York’s Washington Square Park — where fellow black fashion model Tyson Beckford was also discovered — and invited to test with a local photographer. She then took the pictures around to the city’s model agents. She was turned down by specialist black agency, Black Beauties, only to be taken on by Stewart Models, a white women's model agency that represented British supermodel, Twiggy amongst their roster. “I thought there was no way I would get in there,” Evans recalled. “But they took me the same day. Aside from Twiggy, I was the highest paid model at the agency.”

MODEL HEAD TURN
But from the very beginning Evans was troubled by the industry’s preoccupation with straight hair, and the pressure placed on model women of colour to conform to white beauty values. She decided to make the strongest aesthetic protest she could — by adopting a bald-head shave. But with a failed marriage behind her and two small children to support, Evans still had to work, and so she wore a wig to her castings instead.

PAT EVANS HAPPY ACCIDENT
One day, at a go-see for a Stephen Burrows runway show, Evans' wig accidentally slipped off while trying on a dress, revealing her bald-head shave. But Burrows liked the look so much that he asked the young model to keep it for the show. “I said, ‘My agency would fire me if I take this wig off,’” Evans recalled. “But I did it.”

OHIO PLAYERS ALBUM COVERS
After the show the bald-headed beauty became an instant hit. “I did all the TV shows, all the magazines,” she said. “People were coming from Japan and Germany to photograph me.” She appeared in Vogue and Harper’s Bazaar, and became the face of Astarté, a line of cosmetics for black women. She was also adopted as the muse of R‘n’B band the Ohio Players, who featured her on the covers of their suggestively titled albums “Ecstasy”, “Pleasure”, “Pain”, “Climax” and “Orgasm”.

HEAD MODEL OUT
But suddenly, just as Evans was at the peak of her success, she dramatically self-destructed. In January 1974 she published a scathing article in Essence magazine attacking the industry’s racism and its discrimination against black women and their beauty values, lambasting not only white advertisers, but also black models and black photographers along the way. The piece effectively ended her career, as clients refused to book her after it was published.

She quit modelling, reinventing herself as a stylist. In 1980 she briefly opened her own agency, Pat Evans Models, one of the first to promote Asian and Hispanic beauties amongst its roster.

BLACK BEAUTY by Ben Arogundade is out now.

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HEAD SHAVE QUEEN: Bald-headed fashion model Pat Evans' classic album covers for 70s R&B band, Ohio Players.

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INSIDE INDIA'S BEAUTY FACTORY
Bollywood Creates Its Own Killer Beauties.

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ENTER THE EAST
Fashion Finally Opens Up To East Asian Supermodels.

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FROM RACISM TO RICHES
13 Stories About The Rise Of Black Supermodels.

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5 Stories About Pioneering Black Celebrities Of Yesteryear.

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Black Beauty: Ben Arogundade's Top 10 Rules For The 21st Century.

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NEXT: COULD THIS BE NAOMI'S NEW LOOK?

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ENTER THE EAST:
The World's Top 10
East Asian Models According To Google Search:
NEW NO.1

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ABOUT BEN AROGUNDADE

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