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WATCH: A Beyoncé Hair Timeline: From Curly To Straight, From Black To Blonde

*BEYONCE AND RIHANNA'S HAIR ACCORDING TO GOOGLE SEARCH

22,200

The number of people worldwide who Google the phrase, “Rihanna hair” each month.

40,500

The number of people worldwide who Google the phrase, “Beyoncé hair” each month.

*All figures for “Beyoncé And Rihanna's Hair According to Google Search”, supplied by Google. Stats include global totals for laptop and desktop computers and mobile devices.

The World's Most Googled Hairstyles: Beyoncé Knowles
And Rihanna's Blonde Hair Make The Top 10

BLACK AND BLONDE: Music celebrities Rihanna and Beyoncé Knowles are two of many black stars who wear straight hair extensions and blonde weaves. Rihanna's hair ranks at number four in the top 10 most Googled hairstyles in the world, while Beyoncé's hair comes in at number two, just behind Miley Cyrus in pole position. Nicki Minaj's hair takes the number 9 slot.

GOOGLE'S STATS place Rihanna and Beyoncé's hair in the top 10 most searched hairstyles in the world. But
it is blonde weaves and hair extensions, rather than their natural hair, that sells. By Ben Arogundade.

Google+
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INTERNET STATISTICS ARE the new oracle. By tracking the words and phrases people around the world type into the browsers of their computers, search engines gain valuable insights into the things people are thinking about, and the questions they most want answered.

BEYONCE'S HAIR ACCORDING TO GOOGLE
I was recently doing some research on Beyoncé for the latest edition of my eBook Black Beauty, and I wanted to know just how obsessed her fans are with the music celebrity's hairstyle. I discovered that an incredible 40,500 people around the world Google the phrase, “Beyoncé hair” each and every month.

This got me curious, and so I set out to find out who had the world’s most Googled hair. As I punched various female celebrity names into Google’s keyword tool, I soon realised that Beyoncé was nowhere near the most popular — that accolade goes to actress and recording artist Miley Cyrus, with a massive 49,500 Google searches per month. To put this incredible figure into perspective, this is more searches than the number who Google the phrase, “causes of global warming” (27,100).

CELEBRITY HAIR CONFORMITY
In terms of hair culture, the results also reveal the extent to which celebrities of all ethnicities now conform to a narrow bandwidth of hairstyles. Long, straight hair has become the world's most promoted style for all ethnicities, black and white, and blonde is still considered the hottest colour, as it has been since it was first established in 1930s Hollywood with actresses such as Jean Harlow. The four black celebrities whose hair makes Google's top 10 list — Beyoncé, Rihanna, Nicki Minaj and Halle Berry — all conform to these conventions, rather than wearing their natural Afro hair, which is now regarded as old fashioned and unattractive, despite the resurgence in natural hairstyles that is currently taking place within sections of the African American community.

Ben Arogundade's book Black Beauty is out now.

*THE TOP 10 MOST GOOGLED CELEBRITY HAIRSTYLES IN THE WORLD 2015

1 Miley Cyrus — 49,500
2 Beyoncé — 40,500
2 Kim Kardashian — 40,500
3 Jennifer Aniston — 33,100
3 Victoria Beckham — 33,100
3 Lady GaGa — 33,100
4 Rihanna — 22,200
4 Selena Gomez — 22,200
5 Jessica Alba — 18,100
5 Blake Lively — 18,100
5 Taylor Swift — 18,100
6 Kate Middleton — 14,800
7 Cheryl Cole — 12,100
8 Megan Fox — 9,900
8 Eva Longoria — 9,900
8 Jennifer Lopez — 9,900
8 Nicole Richie — 9,900
8 Reese Witherspoon — 9,900
9 Nicki Minaj — 8,100
9 Katy Perry — 8,100
9 Jessica Simpson — 8,100
10 Keira Knightley — 6,600
10 Katie Holmes — 6,600
10 Halle Berry — 6,600
10 Meg Ryan — 6,600

*All figures for “The Top 10 Most Googled Celebrity Hairstyles In The World”, supplied by Google. Stats include global totals for laptop and desktop computers and mobile devices.

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NEXT: COULD THIS BE NAOMI'S NEW LOOK?

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BLACK & BLONDE: The Facts Behind Beyoncé's Startling Transracial Beauty.

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RED ON BLACK:
Straight, Curly, Long, Short, Crazy, Sexy - Rihanna's Love Affair With Red Hairstyles

NEXT: MORE ABOUT BEYONCE & RIHANNA

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The Sexual Language of Strangers
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ABOUT BEN AROGUNDADE

BEAUTY HISTORY & CULTURE

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